February 1st marks the start of black history month. Of course, as the people commemorated African American icons, African American activists, and African American individuals, a couple of brands have joined in to celebrate the contributions they have had on society and culture.
Aside from selling black history month merchandise, here are several ways of how brands celebrated black history month in 2019.
To donate to the NAACP Legal Defense Fund, SoulCycle has hosted rides throughout the United States. Their ultimate goal was to raise $20,000. From every fundraising ride, 100% of the earnings across the month of February went to the Defense Fund.
Lyft has provided free rides to black-owned businesses, relevant cultural sites, memorials, and black history museums during black history month. For people to ride to these important landmarks, the company has provided up to $10 in credit. Of course, they have listed every eligible place on its website.
Coca-Cola has sponsored a competition called “Share Your Service Story” throughout black history month. In this competition, individuals can share stories about their own military service or their friends’ or family members’. They’ve got a chance to win 1 out of 4 scholarships worth $5,000 to $1,000.
Any participant can enter the contest by sharing a video or photo on Instagram or Twitter with the hashtag #ShareYourServiceStoryContest. The competition was done in partnership with the USO, it was held in memory of Charles B. Hall. He was the first African American service member who took down an enemy plane during the 2nd world war.
For black history month, Hennessy has rolled out a series of videos called “We Are”. This video series had run for 4 episodes. Every episode featured various lineups of African American activists, artists, and much more. In the first episode, the names featured were fashion designer Kerby Jean-Raymond of Pyer Moss and Rapper ASAP Ferg. The first episode was titled “We Are Creators”. The second episode was titled “We Are Proud”. The third episode was titled “We Are Disruptors”. The final episode was titled “We Are Ambitious”.
In February, the rotating #WallForACause of the company at their office at New York City celebrated #BlackExcellence. The installation highlighted a couple of powerful African Americans across history in collaboration with local artist Keebs and the black employee group of Twitter, Blackbirds. Some of the highlighted individuals include Nina Simone and Coretta Scott King.
During the black history month, Hulu rolled out a 3-part series titled “Around the Way”. This series featured stories from honorable African American voices in New York, Atlanta, and Los Angeles. This includes Aja Brown, Jermaine Dupri, and Stacey Abrams.
Hulu also rolled out “Celebrating African American Stories”. It’s a hub focused on content appreciating African American voices.
Nike released a new lineup of shoes as per its normal traditional. This lineup honored black history month. Nike released 8 new pairs of snickers for the event for kids, women, and men. This includes an Air Jordan sneaker.